Stalled Luxury Home Sales

A few months ago I gave you information about the upscale housing market in the Greater Cincinnati area.  Those areas included Butler, Warren, Hamilton and Clermont counties.  We discussed the Jumbo Mortgage Market, and how tight control on the interest rates for the luxury home market may be slowing the housing market, at the “grass roots” level.

I just put together an update with closed sales stats through November 15, 2009.  I thought you might like an update.

Single Family Sales: Butler, Warren, Hamilton and Clermont Counties.
Source: Greater Cincinnati Multiple Listing Service

It’s possible that once the current 23 pending sales do close, that we the “Over $700k+” sales will not come to the anticipated 138 total.  We will just have to see if those homes, in this buyer driven market, that are priced close to the $700,000 list price, do indeed sell over $700,000

More Cincinnati real estate information can be found at RealCincy.com

More Mortgage Changes!

Having just missed Halloween, I may be a little late to try to scare you with a horror story or two. But hey! There’s never a moment when a good story to shake things up isn’t welcome.  Today, I wanted to share a potential trend that a few of us have experienced in the “wonderful world of real estate”: the lenders becoming involved in the home inspection negotiation process. If that doesn’t scare the living daylights out of you, maybe it should.

At the risk of redundancy, I’ll say it again. Home sellers REALLY need to have a home inspection prior to putting their home on the market. The little quirks and irks you’ve lived with for the last 5 – 15 years will show up on the inspection.  I know you don’t think the way the dryer vent exits the house right next to the outside air condition unit is an issue, but your buyer will. It’s been that way since the house was built in 1983. Doesn’t matter. It will show up on the report. 

I have already gone on about how this inspection portion of the purchase process can spook a nervous buyer and irk a seller who feels as though he has gone as low as he can go in this market, and he can’t be bothered with $300 roof repairs, $500 worth of broken window seals and a fireplace cap that needs replaced.  Knowing this information up front and having already made the necessary repairs, puts this seller in better negotiating position. And in this “buyer’s market”, wouldn’t you, as a home seller, want to find SOME advantageous position? And buyers, wouldn’t you like to buy a well maintained home that isn’t fraught with “surprise” issues? Just buy the home, bring your toothbrush, and move in!

A couple of lenders in the area have begun to ask for a copy of the home inspection summary page, and the addendum between buyer and seller outlining how any repairs will be handled.  One lender insisted on a physical re-inspection of the property prior to closing on what most of us would consider a “typical” FHA purchase.  Because the majority of home buyers do not care to pay for a 2nd home inspection, generally speaking, a walk-through prior to closing and collecting receipts for the work performed will insure compliance of the addendum. This issue arose: who pays for the inspection, and who is now the inspector’s client?

Another problem to consider is this:  the lenders are now telling buyers they want a “sign off” on the repairs, a statement of satisfaction with the work performed, well in advance of our contractual opportunity to complete our  “…within  48 hours prior to closing…” examination of the property. Generally about 5 days prior to closing so the paperwork can be processed in time for the appointed closing date.  Moving is a busy time, and most sellers wait until the last minute to complete repairs, especially if the luxury of a few days of occupancy after closing is negotiated into the contract.  We need to know that this is a possibility, and amend the wording of our purchase contract and / or addendum, to insure the buyers can comfortably sign off on repairs that they have had the opportunity to inspect. In other words: Sellers be ready because my buyers and I are coming over sooner!

Not to be an alarmist, but I am concerned a bit that if underwriters or loan processors 4 states away review an inspection report, and the agreement between buyer and seller on certain repairs, then decide they don’t like the agreement made between buyer and seller, are they now opening up the opportunity to insert their opinion on the resolution?  I don’t know. That is a little scary to me.  If your eyes are rolling at me right now, I understand. But loan processing is a very different scenario than it has been in the past.  I’ve had this discussion with agents and loan officers who all wonder if this is a passing fad, or harbinger of even more changes to come. 

Personally, I think much of this issue could be resolved by sellers taking the bull by the horns and just getting their homes in order prior to putting them on the market.  Make sure the GFCI plugs are where they need to be. Have a fireplace? Get it cleaned and inspected. Make sure it’s been deemed safe to use by a pro. Clean the gutters and tighten the wobbly ceiling fans. I know. Those are not “material defects”, but trust me on this one: they will be on the report.  Have the HVAC cleaned and inspected. It will show up on the report if you don’t have receipts to show it’s been done.

Do you have a list of things to do prior to closing? Please complete those items ASAP.  Not all buyers have their “backs against the wall” and will be certainly in a position to delay closing until they are satisfied that all work has been completed as contractually agreed.  A delay in closing may not be in your best interest either, so fix those windows, and clean those gutters because we are coming over to re-inspect!

More Cincinnati real estate information can be found at RealCincy.com

Back to school in Cincinnati!

“Do you have any lunch money?” “What should I wear tomorrow Mom?”  “ Are my new jeans clean?”

School is back in session and there is a new rhythm to life. The kids’ new clothes are hanging in the closet ready for the cool, brisk fall air. The school buses are out and running, classes are in session and it’s all about the Friday night football.

So how did the summer selling season go here in the Greater Cincinnati market? Well, I’m glad you asked. Overall, the Ohio housing market continues to show signs of improvement. There were signs of stabilization in July, with activity nearly dead on June activity.
Let’s look at this spring and summer selling season for 2009. Butler, Warren, Hamilton and Clermont counties, compared to 2005 – 2008. All information comes from the Greater Cincinnati Multiple Listing Service.

April 1 – August 31 – Single Family Homes – Butler, Warren, Hamilton & Clermont

   Year      # of Sales      Average List Price      Average Sales Price
   2005     10,144            $187,403                                 $182,223
   2006        9,868           $189,233                                 $183,643
   2007        8,821           $190,810                                 $183,342
   2008        7,320           $183,007                                 $174,375
   2009        7,174           $175,819                                 $165,954
Conclusions:  The $8000 tax credit combined with low interest rates, plentiful home options and more than enough “fixer-uppers” spurred the market forward.  You can see the average list price was down over $7000. There were deals to be had as the average sales price dropped over $8,400 from the same time period last year.  Sales noted as “distressed” claimed 25% of the summer single family market, or 1787 homes of the 7,174.

From home shopping with buyers recently, in several areas of town, I can tell you this: I have observed that prices have begun to stabilize, and as I‘ve been saying, “The good ones will sell.”  Unfortunately, too many Mason home sellers in the $300k – $400k range are terribly overpriced. Too cluttered. Too personalized. Too high. Homes in the Oakley, Hyde Park, and Mt. Lookout area in and around the $200k price range are flying off the shelf. It is definitely NOT a buyer’s market in all areas of town or in all price points.   Do you own a good starter home in Union Township?? Consider it sold.

The housing inventory is a little picked over, so if you have a nicely decorated and staged, well priced, well maintained home, now just might be a good time to go on the market. Warning: Don’t try to push up the price! We aren’t out of the woods yet, but there are ready willing and able buyers.

Would you like detailed information about your neighborhood? Let the RealCincy Group know and we would be happy to prepare a Right Price Analysis for your home.

More Cincinnati real estate information can be found at RealCincy.com

Are you ready to Get Serious and get your home SOLD in 2009?   

Great! ….Here’s How!

Gone are the days of “let’s just see” and “we’ll test the market”.  Today’s sellers must be serious about selling…..or the market will make that decision for you!  Today’s seller must take a pro-active approach to marketing to protect their equity.  Today’s seller needs to encourage what precious few buyers are available to choose their home, by eliminating as many obstacles as possible! 

Maybe your home failed to sell previously and you are ready to try something new. You waited for showings that were never scheduled, or had showings but no offers.  Perhaps you are ready to sell, but don’t want to experience the “never-ending time on the market” that your neighbors did. The stress of never knowing how much longer that “For Sale” sign would be in their yards. Then let’s Get Serious!

The $650 “Serious Sellers” Satisfaction Package

* Here’s What’s Included *

• Home Warranty – Coverage is Provided to YOU While the Listing Agreement is in Effect. Transferable to Buyer at Closing.
• Pre-Listing Home Inspection – INCLUDING Termite & Wood-Boring Insect Inspection!! This WILL Save You Time & Money!!
• Professional Photographs – Experience the Difference!
• Staging Consultation with Home Staging and Decorating Professional – Your Home is Lovely, But Today’s Buyers Demand More than “Clean & Tidy”.  The Way You Market & Stage a Home is Much Different from the Way You LIVE in Your Home.

Learn From a Professional & Reduce Your Marketing Time!

Also Included………

• Pre-Marketing Appraisal – Your Agent Has Provided You with a Statistical Right Price Analysis.  The Appraiser Will Provide True Market Value, or TMV.  Price at or Near TMV. You WILL Reduce Your Marketing Time & Saves it WILL Save You Money!
• Online Promotion – Your Home Has its Own Web Page!  Showings Happen Around the Clock, Every Day of the Week. Online Promotion in the MLS, Local Broker Websites, RE/MAX.com, Craigslist …..and 10 Other Sites Used by Home Buyers Across the Globe!
• VoicePad…a 24/7 Information Line!  and In-Home Brochures
• “Front and Center Promotion” to our Google Based Online Home Buyers – Literally Thousands of Online Shoppers Reach Our Site Monthly. Your Home is Featured in our “Market Monitor”.  We Are Keeping Home Buyers Up to Date AND Promoting Your Home When it’s a “Match” to Their Search Criteria!
• Vacant Home Cleaning – An Added Value to Your Potential Buyer & A Time Saving, Stress Reducing, Money in Your Pocket Bonus!

Give The Real Cincy Group a call! We will prepare your Right Price Analysis and get serious about selling!

More Cincinnati real estate information can be found at RealCincy.com

I have repeatedly heard that “…my last agent never showed my home…”.  I hear “…Agent X will have an open house every other week, why won’t you?”  After a blunt discussion about market trends and how it affects the price of the home I’ve actually heard,  “I don’t think you’re excited about my home”.  For the record, I’m not excited about your home. I AM excited for the opportunity to work for you, and love meeting with new clients each and every day. You don’t need for me to be “excited” about your home. You need for me to be realistic. Emotion will cost you money….and after all, don’t you want the most $$ for your home?? Isn’t that the point?

Let’s look at 5 Big Secrets….just for fun!

1. Realtors ® are really focused on advertising their name:  Look at the sign in the yard. Look at the ads. Why is their picture on the sign in your yard? Is the Agent more interested in getting the neighbor’s listing, promoting their image, or are they trying to sell your home?  What percentage of their marketing dollars will go towards selling your home, vs. selling themselves?  The RealCincy Group knows that your home is your priority. Our advertising is tailored to promote your home, not our faces.
2. Many Realtor’s ® marketing ends with putting a sign in your yard:  So many Agents do not have an actual marketing plan for their listings.  They put the home in the MLS, it’s picked up by the local MLS participating brokers, and the sign goes in the yard. The next action plan: Go to lunch or their “other job”.  Ask any Agent what their marketing plan is and how they plan on using the internet.
3. Realtors ® will tell you your home is worth what you want to hear it is worth to win the listing:  It happens all the time. Period.  These agents find it much easier to ask for price reductions after your home is listed than tell you the truth up front. Many just get caught up in the “excitement” of a listing appointment, and don’t have a clue themselves what the market will bring. They do not possess the skills to develop and explain good pricing strategy, so that you will net the most amount of money in the shortest time.  I have to restrain myself here. I’m so tempted to talk about example after example of recent listing appointments, where I did not get the listing, because the sellers did not like what I had to say. By the way, they are all still on the market, and chasing that “falling knife” trying to minimize the damages. I had one seller in Mason call me last week for help. Obviously, she’s under contract with someone else and I can’t help.  Ask the Agent to show you the analysis they used to determine the suggested list price.  Don’t let your Agent use sales from previous years when home prices were higher!! Even the last 2 years information is inaccurate!! In this market, you can’t “test a higher price”.
4. They don’t advertise for buyers:  Most Real Estate Agents do not have a buyer advertising strategy to attract new buyers. Ask your agent about their buyer strategy and how they attract buyers. “Phone duty?”   I’ve done that and enjoyed playing endless hours of online Solitaire while “on duty” staring at a phone that did not ring.  Print ads?  With newspaper readership statically down? Is that $$ well spent?
5. We hold Open Houses to Promote Your Home:  Wrong!!  Most Realtors ® hold open houses because they are hoping and praying that a potential buyer or future seller, unattached to another Agent, will come through the door, and like them best. Today’s buyers can schedule showings and people from all around the world can see the pictures of your home on the Internet at their convenience. Open houses often bring out the neighbors, who want to see your decorating. Is that productive? My open house experience is that it’s me and the newspaper for an hour or so. Sure, someone somewhere can tell the story of how their home sold as a result of an open house…but, really? When? Pre-internet? Would that buyer have come through anyway with their agent on Monday if you weren’t open on Sunday? Probably. Less than 4% of the homes that do sell, nationwide, sell as a result of an open house. Not exactly time well spent.

So, now you have it. A few “myth-busters” to consider!

More Cincinnati real estate information can be found at RealCincy.com